Adthena Raises $14 Million in Series A Funding

Mar 14, 2019

Adthena, the leader in AI-powered search marketing intelligence, announced it has raised $14 million in a Series A round of funding from Updata Partners. The investment will further accelerate Adthena’s rapid growth across the US and internationally while strengthening the product development of its paid search AI platform, which is built around its patented “Whole Market View.” In addition, it will allow the company to scale its AI capabilities and support the launch of new channels.

According to Adobe, only 15% of companies are already using AI to drive their marketing initiatives but a further 31% are planning to implement in 2019. As the only AI-powered search platform in the world leveraging natural language processing, machine learning and thousands of deep learned categories, Adthena offers the most powerful search marketing intelligence solution on the market today. The platform has been adopted globally by marketing leaders and their agencies to help exceed performance by delivering competitive clarity to search marketing auctions.

As part of the transaction, Jon Seeber, General Partner at Updata, will join Adthena’s board of directors.

Adthena was founded in 2012 by Ian O'Rourke and has offices in London, Austin, and Sydney.

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