Adtaxi Launches Quantum

Apr 12, 2018


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Adtaxi—a digital marketing agencies—announced the launch of its brand-new omnichannel optimization platform, Quantum. The company says, Quantum leverages the power of machine learning, the algorithm drives cross-channel optimizations to deliver superior performance for digital advertisers.

Quantum is the next evolution of Adtaxi’s proprietary platform, Magellan. A differentiator in the digital space, Magellan is a technology set apart by its ability to find efficiencies in the bidding process, dynamically maximize marketers’ budgets across digital campaigns, drive conversions over clicks, as well as lower the cost of conversions over time. Magellan was initially rolled out for display in 2015 before expanding to social, video, and native.

All the same powerful single-platform optimization capabilities of Magellan remain available with Quantum—now with the addition of a true digital omnichannel solution for advertisers. First offering Quantum’s omnichannel solution to automotive advertisers, Adtaxi plans to expand the platform to ecommerce and additional campaign categories in the near future. Already, the technology has yielded impressive results for dealers.