Adstream Announces Agreement To Acquire Dubsat

Jul 19, 2016

Adstream, a provider of creative asset management, delivery, and analytics technology, announced it has signed an agreement to acquire Dubsat, an Omnilab Media company. Dubsat is an advertising content management and distribution company operating in the US, UK, Australia, New Zealand, and South Africa. The acquisition continues Adstream's ongoing investment in driving global scale for its platform and customers.

Founded in 2000, Dubsat was created in response to the expensive and unreliable method of delivering linear television ad campaigns to broadcasters. Dubsat utilized satellite technology to innovate that process, making it possible to deliver ads to multiple broadcasters simultaneously, within a matter of hours instead of days. Dubsat has now evolved into a global advertising content management and delivery company, providing cloud-based solutions to agencies, brands, broadcasters, production houses, and publishers. From linear TV to digital to print, Dubsat helps organizations simplify the way they manage and distribute media. 

The Dubsat acquisition is subject to customary regulatory approvals and other closing conditions and is expected to close in the coming weeks.