Adobe Systems Incorporated announced a new predictive publishing capability for Adobe Social, which predicts social engagement on individual pieces of content and automatically suggests ideal timing to improve how that content will perform. The initial version offers Facebook integration, and additional social platforms will be added later. Adobe Social, part of Adobe Marketing Cloud, enables marketers to scale social marketing across organizations, and listen and respond to customer conversations.
The new predictive publishing feature in Adobe Social helps social teams deliver content that will better resonate with their audience. The tool makes engagement predictions and timing recommendations using advanced sentiment analysis and predictive text mining algorithms based on historic data around engagement, post time, and sentiment.
Adobe and SapientNitro, part of Sapient, also announced an expansion of their global partnership, including integration of the Sapient EngagedNowSM platform with Adobe Marketing Cloud. This integrated offering provides a solution for creating, delivering, and optimizing consumer experiences across web, social, mobile, and digital displays.