Adobe released its latest set of World Cup insights and data including stats on online video viewing, social media buzz and World Cup sponsors. The report analyzed more than 2.7 billion online video starts across smartphones, tablets, gaming consoles, and OTT devices as well as 100 million social mentions captured through Adobe Social with the term "World Cup" being tracked in over 36 languages.
Adobe found that The World Cup was the most mobile sporting event ever. Video viewing via mobile devices increased 34% during the World Cup. On peak days, nearly 25% of online video starts came from mobile devices, up from 18% pre-World Cup.
Social media played a large role in boosting online video starts through video referrals. Facebook referral video starts increased almost 100% for the opening match, and Twitter referral video starts increased 158%. Tumblr, although small in overall percentage, saw the largest boost in referral video starts with a 406% increase on opening day.
In the final match, Mario Goetze's winning goal scored him 1 million+ mentions. Germany and Argentina ended the tournament in the top tier of social mentions for World Cup teams with 30 million+ combined mentions. Sponsors also saw a strong lift in social buzz. On average, World Cup sponsors have seen a 125% daily social buzz increase over the May daily average.
Additional findings including social buzz around players Neymar da Silva Santos Júnior, Luis Suarez, and Tim Howard can be found in the Digital Index post.