Adobe Integrates Digital Publishing Suite and Adobe Experience Manager

Feb 27, 2014

Adobe announced the integration of its digital publishing platform, Adobe Digital Publishing Suite (DPS), and Web experience management solution, Adobe Experience Manager. This new integration, in combination with Adobe Analytics, enables publishers and brands to create, deliver, and measure experiences across content-rich apps, and the web using one set of assets.

As a result, Adobe says, organizations can accelerate application authoring, reduce publishing costs across channels, and deliver a consistent brand experience, and content marketing strategy on the web and mobile devices. With DPS customers using Adobe Creative Cloud to create stand-out apps, the announcement underlines the new connections the company is forging between its content creation technologies and digital marketing solutions.