Adobe Experience Manager Users Can Now Access Searchmetrics Real-Time Insights

Mar 12, 2015

Search and content optimization provider, Searchmetrics, has announced a new integration with Adobe Experience Manager, Adobe's digital experience management solution. The integration will help content marketers and authors create web content that reflects the way Google now delivers search results by analyzing the intentions behind searchers' queries. The aim is to help companies create high-performing, data-driven content marketing programs to boost online traffic, conversions, and sales.   

Through the integration, content marketers, and authors who use Adobe Experience Manager to create and deliver web content will access real-time insights and actionable recommendations from Searchmetrics' new Content Composer software.

Adobe Experience Manager users working with Searchmetrics Content Composer will see a new toolbar on their screens that delivers data and advice--following a real-time analysis of the actual content authors are working on at the time.

This advice will be informed by Searchmetrics' search database, which constantly analyzes semantically delivered search results for millions of queries. All the advice will be available from within Experience Manager so that content producers can save time. 

The advice provided through the integration will cover a number of areas, such as assessing how relevant the words in copy are to the topic being covered, and suggesting additional must-have aspects of the topic based on semantic analysis of search results. The technology also protects against copy being viewed as spam by Google by advising if there is similar or duplicate content elsewhere on the web. Further, authors are given suggestions about the ideal structure of content, such as text length and headlines.