Adobe Experience Manager Makes Shoppable Video Easier to Create

Aug 18, 2015


BEST PRACTICES SERIES

In a blog post, Adobe announced the ability of Adobe Experience Manager (AEM) users to create shoppable video. According to the post, "This eliminates the costly developer time formerly required to produce shoppable or interactive videos, allowing marketers to deliver shoppable video at scale, driving more engagement and conversion from any device."

Interactive video can be created using out of the box tools with AEM. Delivering the video is part of a standard peocess, according to Adobe, and is done via "a URL, embed code or an AEM Sites component." The solution also offers Engagement metrics automatically in AEM Assets. Adobe also says "all video events including click-through can be easily tracked via Adobe Analytics for more detailed conversion funnel reporting."

(adobe.com)