Adobe Enhancements and Announcements Abound

Mar 25, 2014


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Adobe and SAP announced a global reseller agreement targeted at digital marketing for enterprise customers. SAP will resell Adobe Marketing Cloud with the SAP HANA Platform and the hybris Commerce Suite.  Additional partnership were announced with Epsilon, Deloitte, and Wunderman.

Adobe also announced enhancements to its Adobe Marketing Cloud. New core services include the new Master Marketing Profile that gives companies a single view of their customers and Shared Assets that helps marketers use Creative Cloud assets across all marketing channels. New Marketing Mix Planning technology helps marketers optimize the mix of online and offline marketing activities.

A major new Adobe Experience Manager,offers innovations for simplification of website re-platforming and dynamic asset delivery. The new Adobe Target Premium automates the targeting of relevant content, offers and cross-sell recommendations for marketers and enables organizations to easily launch automated campaigns with just a few clicks.

Adobe Experience Manager and PhoneGap Enterprise offer a mobile app development platform that lets developers use PhoneGap to build customer-facing apps while marketers can manage the entire app experience with drag and drop functionality. New Mobile Services 2.0 allows marketers to measure marketing campaigns that drive mobile app downloads and app user behaviors once the app is downloaded

Apple iBeacon support makes Adobe among the first mobile providers to support measurement and targeting of app users close to iBeacons in stadiums and retail stores. Adobe Campaign & Mobile Services 2.0 enable the delivery of push notifications for breaking news, credit balance, flight info, and more, instantly and consistently across mobile platforms.

The new Adobe Target Premium automates the targeting of relevant content, offers and cross-sell recommendations for marketers, and enables organizations to easily launch automated campaigns with just a few clicks

(adobe.com