Adobe Announces Adobe Experience Cloud Device Co-op, Analytics for Streaming Audio

Mar 29, 2018


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At Adobe Summit, Adobe announced innovations in analytics for digital audio, the launch of the Adobe Experience Cloud Device Co-op, a strategic partnership with NVIDIA around AI, and an inside look at Adobe’s latest technologies coming with Adobe Sneaks.

Adobe Experience Cloud Device Co-op is a network that lets brands work together to better identify consumers across digital touch points. More than 60 global brands, including the NFL, Sprint, Scripps, Lululemon, Michael Kors, Carnival, and Subaru, leverage the Device Co-op to reach more than 300 million consumers across 1.8 billion devices. Leveraging Adobe Experience Cloud and Adobe Analytics Cloud, the Device Co-op enables brands to deliver more personalized experiences across devices and apps at scale.

Adobe also unveiled Adobe Analytics for streaming audio, giving brands a way to gain deep insights into both online and offline audio. Already a partner to media and entertainment brands such as CBS Interactive, Pandora, Spotify, Time Warner and Viacom, Adobe Analytics Cloud empowers brands to understand how a listener is interacting with podcasts, streaming music, audio books, and more, to ultimately make informed decisions to deliver the best customer experience. With Adobe Analytics’ heartbeat measurement, real-time tracking provides an advanced level of streaming insights, enabling brands to capture vital metrics.

Announcements also included AI and machine learning labs projects with Adobe Sneaks, including a new way to identify robotic traffic, an ability to map out every possible customer journey for personalization, deep learning technology to deliver more effective video ads, a new way to automate tag management for websites, and AI-powered campaign orchestration.

In addition, Adobe and NVIDIA announced a strategic partnership to rapidly enhance their industry-leading AI and deep learning technologies. Building on years of collaboration, the companies will work to optimize the Adobe Sensei AI and machine-learning framework for NVIDIA GPUs.