Adobe Announces Accurate Attribution with Advertising Analytics

May 17, 2018


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Adobe announced the launch of Advertising Analytics for Paid Search, a way for brands to accurately generate precise ROI for paid search behavior, compared to simple vanity metrics. With paid search reigning as one of the most valuable and reliable ways to advertise, many organizations have struggled with understanding the exact impact of paid search campaigns, leading to a blind spot when it comes to paid search strategy.

This expanded integration between Adobe Analytics Cloud and Adobe Advertising Cloud claims to be a first-of-its kind way for organizations to gain insight into their search advertising investment by combining offsite advertising intent within Google AdWords, Yahoo! Gemini, and Bing Ads, in context with relevant data from Adobe Analytics.