Adobe Advertising Cloud Brings Sensei Power to Search Advertising

Mar 08, 2018

Adobe introduced new Adobe Advertising Cloud Search with easy-to-use workflows, unique data access and artificial intelligence (AI). Part of Adobe Experience Cloud, the offering is designed to save advertisers time and increase ROI.

Adobe Advertising Cloud Search is simplifying the process for using audience targeting in search marketing. The advancements are the first in the industry to couple audiences from a leading marketing technology stack, Adobe Experience Cloud, with AI and machine learning to drive higher returns for advertisers. Adobe Sensei, the company’s AI and machine learning framework, is at the center of new optimization capabilities. With granular engagement metrics from Adobe Analytics, as well as audiences from Adobe Audience Manager and Adobe Campaign readily available, Adobe Advertising Cloud Search leverages Adobe Sensei to inform bid optimization, simulations, and forecasting decisions.

Adobe Advertising Cloud Search also features a new user interface (UI), built from the ground up to facilitate ease-of-use and make workflows more efficient and effective. Updates include an array of new bulk-edit features, including the ability to copy-and-paste directly from the UI into Microsoft Excel – and vice versa – with changes reflected immediately. Advertisers can also quickly search, navigate and organize complex campaigns for faster management. Finally, customized reporting filters and columns help to simplify complex data to speed decision-making.

In optimizing campaigns, Adobe Sensei scans for discrepancies between modeled and actual performance, automatically adjusting keyword bids multiple times per day to maximize returns. Adobe Advertising Cloud Search delivers this optimization with the highest level of transparency of any search platform. Advertisers have complete visibility into forecast models and their accuracy, with reports available at any time for advertisers to drill into click, cost, and revenue models.