Addvocate and Trapit Merge

Dec 11, 2014

Addvocate and Trapit, two providers of content discovery and curation, social selling, and advocacy services for marketers, announced the signing of a definitive agreement to merge. The new San Francisco-based company will change the way organizations discover, publish, share, and amplify content across websites, blogs, social networks, newsletters, and other destinations.

Combined, Addvocate-Trapit offers its users a large content library, artificial intelligence-based discovery capabilities, and the one-click content distribution process of Trapit with the employee advocacy capabilities of Addvocate. The company is also announcing the first closing of an $10 million Series B funding led by Rogers Venture Partners of Palo Alto, Calif., with participation from Trapit investors including Astro Digital Sdn Bhd, Southeast Asia's largest satellite broadcast company.