Adconion Media Group Acquires Joost Assets

Dec 01, 2009

Adconion Media Group acquired assets from privately privately-held online video service Joost. Terms of the deal were not disclosed. In June, Joost announced a change in its business strategy to focus on providing white-label video platforms, and Adconion plans to pursue this strategy. The addition of Joost assets will boost the video library at Adconion, which, prior to the deal, sold 80 million video streams per day to targeted audiences across 2,000 global websites.