Adaptly Named a Pinterest Ads API Marketing Developer Partner

Jun 23, 2015

Pinterest, the visual bookmarking tool, announced that Adaptly, Inc. has been named an Ads API Marketing Developer Partner (MDP) and has developed software products for purchasing and managing paid media campaigns on Pinterest. Adaptly has integrated Pinterest advertising into its technology which will offer its clients the ability to plan, deploy, optimize, and report on paid media campaigns across Pinterest.

Marketers can reach new audiences beyond their existing Pinterest followers by promoting pins on their Pinterest board through paid media. These advertisements are called "Promoted Pins." The Adaptly platform offers a number of features which include the ability to create and edit multiple pins and campaigns in bulk; the ability to discover, create and optimize a large number of keyword terms; and the ability to organize and report on performance information in flexible and customized ways.

Adaptly was part of a limited beta of the Pinterest ads API for several months prior to the announcement. As part of the beta, Adaptly developed and tested its Pinterest advertising features in advance of making it generally available. Early users of Adaptly's Pinterest solution include brands like King's Hawaiian, Framebridge, and WedPics, as well as agencies like The Richards Group.