AdRoll Partners with BigCommerce and Yotpo to Enable Direct-to-Consumer Brands with Shopping Behavior Insights

Jan 17, 2019

Merchants seek better tools to attract and convert shoppers online. In light of general shopping trends, 2.14 billion shoppers are expected to make the move to online by 2021. Today AdRoll announced integrations with BigCommerce and Yotpo to help merchants seize this trend using AdRoll's suite of online marketing tools without needing to be a digital marketing expert.

AdRoll supports more than 37,000 ambitious direct-to-consumer brands to make their display, social, and email advertising work together to accelerate business growth. The platform intelligently manages and activates data from over a decade of online campaigns, with 1.2 billion unique digital profiles and insights from 476 million monthly shoppers.

Partnering with BigCommerce, a leading cloud e-commerce platform that helps merchants to create and scale an online business, brands will be able to generate dynamic ads aligned to their customers’ journeys and path to purchase. Merchants can use AdRoll to recommend products through online ads and ad retargeting, promote their e-commerce stores across multiple channels, and increase customer discovery and segmentation.

AdRoll’s partnership with Yotpo, a leading commerce marketing cloud for reviews, visual marketing, loyalty and referrals, includes an integration that uses artificial intelligence (AI) to automatically match product images with star ratings and positive reviews for display ads. Customers who leveraged the AdRoll and Yotpo integration for AI-driven ad creative for the web and Google Display Network saw a 3x increase in CTRs.


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