AdGooroo Launches Version 3.0 of Search Advertising Research Service

Apr 29, 2005

AdGooroo, a paid search competitive intelligence company, has launched version 3.0, including a competitive keyword research service, trademark infringement monitoring, and extended agency capabilities. AdGooroo's trademark monitoring service is designed to help advertisers protect their revenues and brand equity by actively monitoring search engine advertising. When infringements are discovered, AdGooroo delivers daily email alerts, executive summaries, detailed infringement incident reports, and automated complaint letters. AdGooroo delivers a keyword list to its clients, based on competitors' search engine campaigns. This list, updated weekly, can be exported and added to clients' search advertising campaigns. While the needs of search engine advertising agencies are similar to individual advertisers, they need to simultaneously track multiple campaigns. In response, AdGooroo now offers single sign-on, allowing agency campaign managers to switch between clients without having to log-on a second time or remember a large number of passwords.