Acxiom Announces Privacy-Safe Marketing Analytics Environment

May 17, 2016

Acxiom, an enterprise data, analytics, and software-as-a-service company, announced the Acxiom Marketing Analytics Environment, a privacy-safe, closed-loop marketing analytics solution that allows clients to leverage the power of data science and analytics to drive improved customer experiences and higher return on marketing investment. In order to transform data into action, marketers must integrate both online and offline campaigns as well as transactional data.

Acxiom Marketing Analytics Environment is a fully managed service that integrates online and offline data from disparate sources using Acxiom's tools for people-based recognition: AbiliTec and LiveRamp Customer Link. This provides a unified customer view across multiple touch points and connecting online and offline purchase activity in a privacy-safe way. Further, Acxiom Marketing Analytics Environment is fully integrated with LiveRamp Connect, enabling marketers to take action based on the analysis. With the option to use Acxiom's data science experts, the solution also helps marketers directly address resource bandwidth gaps.

Acxiom Marketing Analytics Environment--which was first introduced to clients and agencies in July 2015--says it is distinctive from other marketing analytics offerings because of its comprehensive functionality that includes:

  • The ability to unify online and offline data
  • Privacy-safe data anonymization and matching within
  • Marketing analytics and modeling applications
  • Data activation across an ecosystem of more than 300 integration partners
  • Acxiom Managed Services
  • Prebuilt integration to industry-standard analytics tools
  • Applied industry best practices in data integration
  • Designed to support go-to-market partners with access points for partner code, third-party tools, and data