ActionX introduced the first mobile commerce platform that connects the dots between mobile customer acquisition and mobile retargeting. In addition, the company closed a venture funding round, bringing the total raised to $5 million, led by SoftBank Capital, Verizon Investments, Lerer Ventures, AOL Ventures, Golden Venture Partners, and select angels.
According to comScore, m-commerce could surpass $25 billion for the full year in 2013. Retailers, subscription brands, and other app developers are increasingly aiming to drive discovery and downloads of their apps as well as visits to their mobile sites. ActionX aims to maximize the lifetime value (LTV) of customers through a platform that combines ROI-driven customer acquisition solutions with mobile retargeting.
E-commerce brands such as JackThreads have signed on with ActionX.
ActionX is also working with the leading coupon app SnipSnap to drive engagement and transactions across more than 100 retail brands.