ActionX, a provider of mobile app and cross-screen retargeting, announced significant upgrades to its proprietary dynamic creative engine. Launched in Q4 of 2013, ActionX incorporates behavioral data into dynamic creative across mobile devices. The enhancements revealed include a new Mobile Pop-Up Shop rich media ad unit, which allows for expandable ad units that are informed by first party data.
ActionX's dynamic creative engine enhances the relevance of retargeting campaigns by featuring personalized products and offers based on user behavior in mobile apps and web sites. When the Mobile Pop-Up Shop banner is expanded, the consumer is presented with a full page of personalized merchandise and offers. The expanded ad unit mimics the look and feel of the original app to deliver a consistent shopping and brand experience.