Acquia Unveils New Personalization for Marketers

Jun 25, 2019


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Acquia announced the all-new Acquia Lift, the only personalization tool optimized for Drupal, now available as a no-code application to help marketers quickly and easily optimize customer experiences. The new product was unveiled at Acquia Engage Europe, where attendees got a first look at Acquia’s data-driven personalization solution.

To meet customer expectations, marketers recognize the need to offer more personalized experiences. However, research shows 74% of marketers globally feel like technology has made it harder, not easier, to do this.

The latest release of Acquia Lift addresses this challenge head-on with a unified and marketer-ready interface, allowing users to execute all profile management, segmentation, and personalization activities in a single place. Anyone, regardless of technical acumen, can point, click, and personalize without any code.

New key capabilities for Acquia Lift include:

  • Simple campaign creation -- enabling marketers to create complex personalization campaigns in three simple steps
  • Testing and targeting with no code -- powering the creation and launch of website personalization without technical skill
  • Clearly defined personalization campaign types -- users can launch A/B tests, target personalizations to specific audiences, or recommend content across a series of sessions to deliver the best possible experience
  • Enhanced scheduling -- helping marketing teams align personalizations to events, promotions, sales, and press activities
  • Real-time dashboards and advanced analytics -- providing the ability to quickly review activities and metrics for both optimizing and validating marketing investment

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