Acquia Delivers Solutions for Data-Driven Journey Orchestration and Digital Asset Management

Oct 16, 2017

Acquia released two new products to help accelerate digital marketing initiatives. Acquia debuted Acquia Journey, the company's new solution that makes it possible for every marketing organization to create data-driven customer journeys. Acquia Journey overcomes the false promises of omnichannel engagement, where siloed marketing technologies and disconnected customer data make it impossible for a marketer to automate personalized customer journeys.

Acquia also released Acquia Digital Asset Manager (DAM), a modern digital asset manager designed to centralize all of the creative assets within an organization. Together, Acquia Journey and Acquia DAM represent the latest expansion of the Acquia Platform to date. They build upon solutions for web content management, Site Factory for multisite delivery, and Acquia Lift personalization solutions to make orchestrating the customer experience across touchpoints possible for every marketer.

Acquia Journey is built to connect marketing automation with customer profiles and journey maps to solve marketing’s greatest challenge and greatest frustration, according to the company. Acquia Journey combines a flowchart-style journey mapping tool with unified customer profiles and an automated decision engine. Rules-based triggers and logic select and deliver the best-next action for engaging customers at the right time and place.

Acquia Journey unifies decision logic across systems, touchpoints and channels. Its key capabilities include:

  • Journey Editor, a digital whiteboard for journey mapping, with which businesses and tech teams collaborate using drag-and-drop tools to plan optimal experiences.
  • Graph Editor and Graph Engine, used to design, configure, and deploy journey graphs for real-time decisioning for offers, actions, and experiences.
  • Profile Manager unifies customer data from websites, CRM systems, email databases, and elsewhere while continually enriching profiles based on historical and real-time behaviors.
  • Journey metrics, which allow users to define and measure key performance indicators and view those metrics displayed directly in the journey map in real time, enabling them to see what’s working and make rapid modifications.