Accucoms Announces Gap Analysis Tool

Dec 01, 2009

Dutch sales and marketing company Accucoms has released a new gap analysis tool aimed at helping publishers identify gaps in their market penetration for direct marketing and sales. The result of a long-term research project by Accucoms, the tool is designed to work with Accucoms' suite of direct marketing and sales representations services.

It contains profiles of tens of thousands of institutions and can be cross-referenced with the publisher's existing subscription list.