Access Intelligence will be closing a deal on Feb. 18, to acquire Red 7 Media, producer of event industry brands such as EXPO, Event Marketer, Event Design, and Best Events. AI also recently purchased OR Manager, a media brand and events company targeting OR doctors and managers. Red 7's brands will form a new division in AI, dubbed the Media and Event Marketing Group. The division will be overseen by Kerry Smith, founder and president of Red 7. Smith will also become an SVP at AI.
The new Media and Event Marketing Group will be placed under AI's larger Media Communications Group, which is overseen by AI EVP Heather Farley and includes brands such as PR News, Studio, and CableFAX brands. SVP and group publisher Diane Schwartz will also continue to lead those brands.