Accengage Enables Businesses to Personally Connect with Their Customers on WhatsApp

Mar 28, 2019

Accengage, an Urban Airship company and mobile CRM and push notification technology provider, announced that it is adding WhatsApp as one of its customer engagement channels. Brands can now engage with prospects and customers using push notifications and automated replies through the WhatsApp Business API. To make it even more powerful and easy to use, the new solution leverages the full power of Accengage’s UI for segmentation, personalization, localized languages and connections with other business systems.

As a WhatsApp Business solution provider, Accengage enables enterprises to send personalized WhatsApp messages and interact with their global customer bases at an immense scale.

Businesses using Accengage can send non-promotional notifications and automated replies to WhatsApp users who have explicitly given their consent. Such WhatsApp notifications can include status updates on deliveries or flight times, proactive reminders or transactional details following a booking or an order, as well as requests for customer feedback.

This new Accengage channel opens up even more potential solutions that combine Accengage and Urban Airship technologies. New capabilities like being able to create a personalized loyalty card, coupon or mobile boarding pass or ticket using Urban Airship, and deliver it to customers on WhatsApp via Accengage, are receiving strong interest from international companies across retail, travel and entertainment industries.

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