Abacus to Provide Users With Subscription-Based Content Creation, Publishing Tools, and Support

Mar 27, 2018


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Jerrick Media Holdings, Inc. (JMDA), a digital technology company and the creators of Vocal, announced that it entered into a Memorandum of Understanding (the "MOU") outlining the terms of a proposed joint venture with Thinkmill, Inc., a digital development company based in Sydney, Australia. 

Under the terms of the MOU, Jerrick, and Thinkmill will establish Abacus, a new Delaware entity that will retain a non-exclusive license of the Vocal technology, users, and content from Jerrick for a five-year period. The mission of Abacus will be to develop powerful solutions for content creators by further developing both the Vocal platform and the established communities and content that exist today. This will result in an enhanced value proposition for Vocal users and open up several new revenue opportunities for Jerrick–including subscription-based recurring revenue streams. Jerrick's and Thinkmill's contributions to the creation and development of products and software pursuant to the Joint Venture are subject to entry into a definitive Joint Venture Agreement.

Jerrick and Thinkmill first began collaborating in early 2015 with the design and engineering of Vocal, Jerrick's long-form publishing platform, launched at the end of Q4, 2016. Vocal now supports over 200,000 content creators and influencers.

Capitalizing on the momentum of Vocal, Abacus will build on the current capabilities and expand the offerings for content creators and audiences. Vocal will continue to provide a suite of tools for content creators to produce compelling multimedia stories, engage with targeted audiences, advance their craft through collaboration, and access opportunities to monetize their creative output sustainably. These solutions do not exist today within a single comprehensive offering.

Vocal's revenue model is not reliant on targeted advertising and will focus on sustainable monetization of its platform in the interest of both Abacus and the Vocal community, based on the principles of Time Well Spent, which it says addresses the ethics of technology design.

With the formation of Abacus, the Thinkmill and Jerrick entities are aligned around the goal of providing a wide spectrum of content creators and brand sponsors the solutions, services, and socially enabled communities to efficiently facilitate self-sustaining and evolving thought leadership ecosystems. Abacus is therefore positioned for immediate market share acquisition and competitive advantages.

In addition, Abacus may also leverage the architecture and content management framework of Vocal to develop non-competing platforms for specific industries such as educational and medical institutions. Jerrick will retain the right to use the existing Vocal platform directly or through its affiliate or related entities. Due to licensing fees and expected subscription-based revenue opportunities, this Joint Venture is designed to be accretive to Jerrick.