A&E Television Networks (AETN), an entertainment and media company, and Trusted Media Networks, an Internet media delivery technology start-up headed by former RealNetworks Chief Engineer Alan Lippman, has announced that TrustCast has been chosen to provide media delivery services to AETN's online audience. TrustCast will be used to provide video experiences on AETN's Web sites including AETV.com, Biography.com, BiographyChannel.com, HistoryChannel.com, and the soon-to-be launched BiographyClub.com.
The service will begin rolling out on the AETN properties in mid-December. Available video will include show trailers, behind-the-scenes footage, director's commentary, and special offers for programming from A&E, The History Channel, and Biography Channel currently not available elsewhere within the A&E Television Networks Websites. A&E Television Networks and Trusted Media Networks expects to build viewer awareness of the new personalized media delivery option with TV, print, and online advertising campaigns. Additional terms of the relationship are not being released.