AT&T announced the availability of AT&T Mobile Barcode Services, which allow businesses to create, publish and manage 1D (UPC) and 2D (QR and Data Matrix) barcodes. AT&T Mobile Barcode Services include AT&T Code Scanner, a free mobile application preloaded on many AT&T mobile devices, that uses smartphone cameras to scan barcodes found in magazines, stores, websites and billboards. This app unlocks new ways for consumers to experience brands, automatically launching companies' mobile websites or offering sneak peeks into the latest products and deals.
AT&T also launched AT&T Code Management Platform, a suite that provides businesses with a secure tool for creating mobile barcodes and managing the associated content, which can range from videos to coupons to sweepstakes to mobile websites. After creating their first mobile barcodes, companies can use AT&T Code Management Platform's reporting capabilities to gauge the effectiveness of mobile marketing campaigns.
Businesses can also take advantage of mobile web page templates to design landing pages optimized for smartphones, which appear when consumers scan mobile barcodes. In addition, the AT&T Code Management Platform allows companies to keep content fresh by changing the results of scanning a barcode without replacing the physical codes.