APPitude Reports Shines Light on App Market

Apr 26, 2012

Consumers estimate that half of the apps they use are ad-supported, according to the 2012 "Tapjoy APPitude Report." The survey provides additional insights about the value of advertising campaigns in apps, including the attitudes, behaviors, engagement levels, motivations, psychographics and purchase intent of app users and smartphone gamers.

Overall, the study found that consumers are embracing incentivized ads, thus providing strategic value to advertisers and developers. The report also revealed that incentivized ads raise brand awareness and help to engage consumers directly with brands.