The new White Label mobile publishing platform from the Associated Press and Verve Wireless will allow users to create their own customized, branded applications based on the AP Mobile platform. Verve will offer white label app solutions for Android, BlackBerry, iPhone, Nokia, Palm Pre and Windows Mobile.
Verve will offer white label apps for Android, BlackBerry, iPhone, Nokia, Palm Pre, and Windows Mobile.
Through the service, Verve will handle the set up and launch of a publishers' branded app, providing opportunities for media companies to deliver relevant local news to mobile users through a highly customizable interface supported by existing and in-network advertisers.
The new service is based on the AP Mobile news network application developed for the iPhone, BlackBerry, Android, Palm Pre, Windows Mobile, and Nokia N series devices. To date, it has been downloaded by more than 2.4 million people and has more than 55 million page views a month.