AP Selects Attributor to Track Use of AP Content Across the Internet

Jun 01, 2007

Attributor, a privately held technology company, has announced that its technology will be used to fingerprint AP copy and to identify and document its display wherever it appears across the internet. The Attributor platform will continuously monitor billions of pages on the internet and perform comparison analysis against AP content to provide a customized view of content usage, including a context sensitive understanding of compliance with applicable licensing and legal requirements. The arrangement will initially cover AP text, which represents one of the largest daily sources of original content in the world. AP content in other media formats will also be tested with Attributor’s comparison technology. Attributor's services also will be used with organizations that exchange or distribute editorial content or information through AP. Attributor and AP also intend to explore the development and distribution of potential editorial, licensing, and advertising applications based on the Attributor platform and AP’s content distribution systems.