AOP and The Media Trust to Help UK Digital Media Companies Manage Cookie Deployment and GDPR Requirements

Nov 06, 2018

The Association for Online Publishing (AOP) announced an industry first in collaboration with The Media Trust to provide its members with a centralized pool of verified cookie data, via a single login.

The platform will allow AOP publishers access to a centralized database of validated data gathering technology deployed by digital partners across all members’ websites. The initiative will give publishers the information and communications channel they need to manage the risk posed by these technologies that, if unchecked, could undermine compliance with data protection regulations including GDPR and the ePrivacy Directive.

The Media Trust will scan AOP publishers’ websites to identify vendors and provide detailed information on cookies running across all members’ sites to determine their purpose and confirm whether they are GDPR compliant. This should ease the process publishers would otherwise undertake to capture cookie data, enforce their cookie policies, prohibit when necessary, and – using the pre-approved vendor list – vet third parties.

Participating technology companies can also benefit by pro-actively having their cookies captured, classified, categorized, and shared by The Media Trust with all AOP publisher members. For vendors, this will help reduce the risk their cookies will be blocked, as well as significantly reduce time and effort they would otherwise invest in disclosing their cookies to individual publishers.

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