AOL and Publicis Groupe Announce Advertising Agreement

Oct 01, 2015

AOL and Publicis Groupe announced a partnership with the purpose of reimagining the mobile experience for users and advertisers. The agreement grants Publicis' agencies and brand clients exclusive advertising inventory on the go90 mobile-first entertainment platform for three months beginning in Q4 2015, and extends non-exclusively to Q3 2016. 

The companies say the deal offers Publicis' agencies and clients a competitive advantage in developing mobile-first initiatives and engaging with valuable millennial mobile users within a 100% viewable premium video environment. Further, Publicis will have first access to data segmentation capabilities and new ad units with full creative support from testing through launch, and early access to Verizon and AOL data management platform targeting in Q1 2016.