AOL Teams Up With Bonnier's Parenting Group

Jan 06, 2012

AOL struck a deal with publishing house Bonnier Corp.'s Parenting Group to sell premium ad inventory and promote content from In turn, the parenting website will have access to some of AOL's ad tech and marketing services.

Neither financial terms of the alliance nor how much of's content will appear on AOL were disclosed, but the terms of the agreement are expected to take effect at the beginning of 1Q 2012.

AOL will include content from in different AOL properties, including Huffington Post Parents, the AOL Family channel, and itself; and AOL adds that it will provide links back to The content part of the deal, according to AOL, covers a combined 12.5 million users between, AOL Family, and HuffPost Parents.