AOL struck a deal with publishing house Bonnier Corp.'s Parenting Group to sell premium ad inventory and promote content from Parenting.com. In turn, the parenting website will have access to some of AOL's ad tech and marketing services.
Neither financial terms of the alliance nor how much of Parenting.com's content will appear on AOL were disclosed, but the terms of the agreement are expected to take effect at the beginning of 1Q 2012.
AOL will include content from Parenting.com in different AOL properties, including Huffington Post Parents, the AOL Family channel, and AOL.com itself; and AOL adds that it will provide links back to Parenting.com. The content part of the deal, according to AOL, covers a combined 12.5 million users between Parenting.com, AOL Family, and HuffPost Parents.