AOL and leading mobile-first data exchange, adsquare, announce a new partnership to bring adsquare’s data of 360 million mobile consumers together with the ONE by AOL platform. Using adsquare’s combination of anonymized data sources from across retail purchases, location, and mobile advertising IDs, mobile and online usage, and first-party data, the deal will provide enhanced, holistic mobile audience mapping for publishers and scalable, valuable “in-the-moment” mobile audience targeting opportunities to advertisers.
Covering 12 markets, US, UK, Germany, France, Italy, Spain, Denmark, Sweden, Norway, Finland, Austria and Switzerland, the partnership brings adsquare’s rich mobile-first data into the ONE by AOL platform. The data will connect with ONE by AOL: Publishers and ONE by AOL: Advertisers, enabling advertisers to connect with those audiences in real-time, on mobile devices, and across screens.
The deal will also empower AOL’s managed media sales teams across those markets to utilize the unique audience data to enhance mobile campaigns across AOL’s owned and operated properties, including The Huffington Post, Engadget, TechCrunch, MAKERS and Build. The agreement also extends across Microsoft brands such as MSN and Outlook.com (AOL+MSFT Partnership markets only), as well as scaling those audiences through AOL’s mobile in-app advertising platform.