AOL Partners With Rogers Media to Create Programmatic TV Marketplace In Canada

Jun 09, 2016


BEST PRACTICES SERIES

AOL has announced its intent to partner with Rogers Media to launch a programmatic private marketplace for television. This initiative will allow advertisers to access linear television audiences with transparency and control through data and automation.

The partnership enables advertisers and agencies to perform targeted, data-driven, audience buying and delivering real consumer led analytics and insights for dynamic campaign optimization across Rogers Media's full portfolio. Custom data segments will also be available for purchase programmatically in 2017.

(aol.com, rogersmedia.com)