AOL Inc. announced the creation of AOL Video to aggregate its online video library assets under one strategic umbrella, and to drive the creation, production, and syndication of high-quality online video content for its millions of users. AOL Video delivers on the entire video value chain from creation through syndication to distribution, consumer experience and monetization for the benefit of users and advertisers alike.
AOL also announced that Ran Harnevo, co-founder of 5min Media, a video syndication platform that AOL acquired in September, will oversee AOL Video as senior vice president. Harnevo will lead AOL’s efforts to partner with video creators, increase the presence of video across AOL sites, and oversee the distribution of content from AOL video partners across the web. He will also lead the development of a single online video distribution and syndication platform with advanced functionality for an improved user experience.