AOL Launches New Self-Serve Capabilities for Mobile-First Publishers

Jan 31, 2017


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AOL announced new self-serve capabilities for its programmatic mobile supply-side platform, ONE by AOL: Mobile, which launched in 2016. The new self-serve functionality meets the monetization needs of mobile-first app developers and publishers by maximizing mobile ad inventory and providing complete transparency and control. Through the platform, app economy publishers and developers have the power to manage their monetization strategy in line with their app experience strategy.

ONE by AOL: Mobile, as part of ONE by AOL: Publishers, is a complete solution built for app developers, providing the tools they need to be successful monetizing their inventory. The new self-serve platform brings app developers premium demand to monetize across every device and format with a single, scalable SDK. With it, app developers can manage and harness ad serving, network mediation, real-time bidding and a suite of transparent reports and controls to succeed in today’s mobile advertising world.  A simple integration to One by AOL: Mobile offers app developers instant, off-the-shelf access to hundreds of demand sources, representing 95 of the Top 100 AdAge Brand advertisers.

ONE by AOL: Mobile self-serve is available as part of ONE by AOL: Publishers, a simple, unified suite of programmatic solutions designed to help publishers maximize monetization across every format and channel.

(aolplatforms.com/app-developer-solutions)