AOL Expands ONE by AOL Platform

Sep 17, 2015


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AOL announced an expansion of the company's ONE by AOL open automation platform with ONE by AOL: Creative, enabling creative and media agencies, advertisers, and publishers to create, optimize, execute, and apply deep attribution to premium, dynamically targeted ad experiences across all formats, screens, and media types.

ONE by AOL: Creative aims to simplify the creation of multi-variate premium cross-screen formats. With one set of tools, customers can now build responsive, cross-screen ads that seamlessly adapt to any environment, screen, or device orientation.

Users can personalize creative content utilizing integrated audience and custom data segments through ONE. Additionally, customers can directly plug into the programmatic display and video buying platforms for speed of activation, or take their creative and run with their preferred third-party solutions. Directly integrated with ONE's buying and audience platforms, ONE by AOL: Creative can find and target the right audiences at the right time with premium experiences, and programmatically scale across any format, inventory, and screen. Users can also programmatically optimize to top performing creative layouts and content based on real-time user interactions, and use existing modular features and templates or flex creative muscles with a wholly open canvas.

(aol.com)