AOL Enters Acquires Behavioral Targeting Firm TACODA

Jul 27, 2007


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AOL has acquired TACODA, an online behavioral targeting advertising network. TACODA will operate as a wholly owned subsidiary of AOL. Using TACODA's technology, AOL intends to extend its target market to advertisers and publishers and extend the reach of its third-party display network. The closing of the transaction is subject to customary closing conditions and regulatory approvals. Financial terms of the deal were not disclosed.

(www.aol.com; www.tacoda.com)