AOL Agrees to Acquire Huffington Post

Feb 07, 2011


      Bookmark and Share

BEST PRACTICES SERIES

AOL Inc. announced that it has entered into a definitive agreement to acquire The Huffington Post for $315 million, the news, analysis, and lifestyle website founded in 2005, which now counts nearly 25 million unique monthly visitors.

The new group will have a combined base of 117 million unique visitors a month in the United States and 270 million around the world. Following the close of this transaction, AOL will accelerate its strategy to deliver a scaled and differentiated array of premium news, analysis, and entertainment produced by thousands of writers, editors, reporters, and videographers around the globe.

As part of the transaction, Arianna Huffington, The Huffington Post's co-founder and editor-in-chief, will be named president and editor-in-chief of The Huffington Post Media Group, which will include all Huffington Post and AOL content, including Engadget, TechCrunch, Moviefone, MapQuest, Black Voices, PopEater, AOL Music, AOL Latino, AutoBlog, Patch, StyleList, and more.

For a more in-depth look at the AOL-HuffPo acquisition, visit the EContent Blog.

www.aol.com, www.huffingtonpost.com