ADmantX Pulls in $2.8 Million in First Funding Round

Jun 09, 2011

ADmantX completed $2.8 million in growth funding from Atlante Ventures Mezzogiorno, the venture capital Fund of Intesa Sanpaolo, an Italian bank. ADmantX designed an advanced semantic page-level analysis that examines reader emotions, behaviors, motivations, and intentions to match ads with similar emotional appeal, without using tracking cookies. The round represents the first outside funding since ADmantX was spun off last year from Expert System.

Atlante Ventures Mezzogiorno will hold a minority share in Admantx, with Expert System maintaining a majority. Atlante Ventures Mezzogiorno is a €25 million fund specializing in new ventures in information technology, with a focus on digital technology. Based in Milan, Italy, it was launched in 2009.