ADARA and Longwoods International Create Data and Analytics Resources for Destination Marketers

Apr 26, 2018

ADARA, a travel data co-op, announced a partnership with Longwoods International that provides destination marketing organizations (DMOs) with a robust and actionable view of destination visitors for more powerful marketing campaigns. Utilizing a unique combination of real-time transactional travel data and market research through this unprecedented partnership, ADARA’s and Longwoods’ joint local, state, national and international DMO clients will have the resources to improve the ROI of initiatives.

In collaboration, Longwoods will work with ADARA to create an integrated analysis of a destination’s marketing initiatives and offer DMOs a more holistic look at who is visiting the destination as a result of campaigns.

Longwoods International is a provider of travel market research, brand strategy, and ROI research with a worldwide presence and global roster of travel clients.