WorldNow and the ABC-owned Station Division have announced the formation of "Local Media Network," an aggregated online advertising network that is intended to be one of the largest news and information networks in the United States. Launching with 147 local television Web sites, the "Local Media Network" (LMN) is designed to compete with the news sections of YAHOO!, MSN, AOL, and Google for advertiser dollars, while also enabling advertisers to target by market or by region through local media brands. The network of participating sites will feature content such as health, automotive, finance, entertainment, travel, and lifestyle stories, classifieds, and shared video.
Among the ABC stations participating in LMN will be stations such as WABC (New York), KABC (Los Angeles), and WLS (Chicago). In addition to the ABC station properties, LMN will include a consortium of Web sites from broadcast groups such as Lin, Dispatch, Raycom, Liberty, Meredith, New York Times, Landmark, Schurz, and Young. In the coming year LMN plans to expand the network with additional groups and stations. LMN also plans to offer advertisers a variety of ways to reach their target audiences from online video to behavioral targeting, from audience dayparting to contextual advertising.
New York based WorldNow is a provider of Internet technology, revenue, and content solutions for local media sites including broadcast TV, newspapers, and cable. WorldNow's products include a Web site platform and publishing toolset, a streaming video solution, an automotive classifieds solution, local sales programs, and a national ad network.