ABC Television Network Chooses Teletrax

Sep 28, 2004

ABC Television Network (ABC), a unit of The Walt Disney Company, has reached agreement with London-based Teletrax, a subsidiary of MediaLink Worldwide Incorporated, to electronically track the U.S. television airings of its TV promotions, including promotions for "Alias," "NYPD Blue," and "The Bachelor." Teletrax's broadcast monitoring solution is based on the Philips Watercast video watermarking system, which is supported by a license to intellectual property from Digimarc Corp., a provider of digital watermarking technologies and solutions.