A Look at the Spending Habits of Facebook and Pinterest Users

May 09, 2012

Boticca.com, an online jewelry and accessories store, took a sample from 50,000 referrals from Facebook and Pinterest, and found that Pinterest users spent more money, according to GigOm.  According to Boticca Pinterest users spent $180 per user as opposed to $85 per Facebook user. 

The tracking also found out that while Pinterest users spent more money, Facebook users will spend more time browsing the various items and tend to be more engaged in the online community.

(www.boticca.com, www.pinterest.com, www.facebook.com)   

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