33Across, a global publisher monetization platform, is providing a new way for publishers to drive incremental mobile web revenue through in-feed video ad units. The company says its new "Mobile In-Feed" offering enables publishers to monetize mobile web traffic through high impact autoplay in-feed videos. For buyers, it enables them to scale programmatic on the mobile web with video ad units delivered only when the player is in-view.
Specifically, 33Across' Mobile In-Feed offering is an in-stream mobile video ad unit that automatically plays within content, or a product feed, when a viewer is within at least 50% of the creative display area. The ad units are available in 15 and 30-second spots, and respond to any mobile device and user action by automatically resizing to fit the screen's width in portrait and landscape views. The ad units automatically pause and close to return to the content when the ad is less than 50% in view. They also feature a fully controlled user experience, making it easy for viewers to control audio, skip ads, or play videos in full screen.
Mobile In-Feed builds upon 33Across' suite of outstream video offerings, which includes its vPillar offering and interstitial ad units. The new in-stream mobile video ad units are also available on the 33Across Real Platform, the industry's first 100 percent in view, fraud-free programmatic platform. Through its first party relationships with publishers, 33Across says it offers the highest quality inventory that guarantees ads are 100% in view by humans.