33Across Introduces AttentionX to Solve the Advertising “Attention Deficit”

Sep 25, 2018

33Across, a programmatic platform provider, announced the widespread availability of its AttentionX, the first open exchange to deliver only viewable inventory and beyond, including new attention-focused ad buying offerings such as time-in-view-based bidding.

AttentionX offers buyers a foundation of only viewable, quality inventory, by filtering non-viewable impressions prior to entering the auction. The Exchange is powered by direct integrations with more than 1,500 global publishers, which allows for real-time viewability detection.

Beyond its core foundation of viewability, AttentionX offers two options for buyers to optimize beyond the one-second viewability standard. The first is Impact Ads, which turn standard IAB formats into rich-media-like experiences, delivering an average time-in-view of 25 seconds. The second is attention-based buying, which allow buyers to bid on specific audience attention signals; for example, a buyer can now bid based on minimum time-in-view increments of 5, 10, 15, 30 or more seconds.

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