250ok Research Reveals Nearly 40% of Consumers Report Promotional Emails Are Not Well Designed for Their Mobile Device

Nov 16, 2018

250ok, a leader in advanced email analytics for deliverability, DMARC and email engagement, announces consumer-focused survey conducted by in partnership with Lab42, revealing one in three consumers believe marketing emails are not well-designed. To address these findings, 250ok unveiled an update to its email design product, 250ok Design, providing marketers with the tools to transform the email marketing experience for consumers.

250ok’s email design survey also revealed:

  • Of the consumers reporting they read marketing emails several times a week, almost 70% read these emails on a smartphone, and nearly 40% of respondents said marketing emails are not well-designed for their mobile device

  • When asked what design element they wished could be improved in the promotional emails they receive, "how it fits my screen" and readability were the top issues consumers cited

  • More than 80% of respondents shared they are more likely to take action on marketing emails that are well-designed

250ok Design allows marketers to create and test marketing emails to ensure consistent user experience across more than 60 email clients and devices. Along with new key features like the interactive email editor and A/B test support, 250ok Design offers digital marketers the ability to assign tasks and leave comments to streamline workflows. Marketers can track changes and produce shareable tests to keep a record of the email as it passes hands between teammates as well as evaluate the resulting impact of the designs, all in one place. 250ok Design’s integration within the 250ok suite offers a single-point email intelligence platform, providing new insights for marketers reaching far beyond design.

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