1plusX’s New Recruitment Data Tools Out Of Beta

Jan 18, 2018


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After a three-month beta test, user-friendly AI data platform 1plusX is giving publishers new recruitment data tools to combine recruitment ad data with their main site audience data. Based on the innovative technology used to integrate customer relationship management (CRM) and third-party panel data into the 1plusX data platform, the new recruitment data tools enable publishers to integrate anonymous job seekers’ data so hyper-relevant ads can be displayed to extremely targeted consumers and candidates. What’s more, using 1plusX’s data creation tool, publishers can harness AI to expand their audience based on their initial recruitment data to reach even more statistically relevant consumers and candidates.

1plusX says it enables publishers to create new, very rich, statistically significant proprietary data that can be used to expand the reach of ad campaigns to other relevant consumers. The 1plusX data creation engine is displayed to campaign managers as a simple scale-up slider on 1plusX’s user-friendly interface. Behind that very simple presentation is advanced AI which matches thousands of users to ads based on their statistically relevant characteristics and personal preferences gleaned from the recruitment data, even though they are not currently within the publishers’ audience. On average this is increasing ad reach to relevant consumers by 1,285%.

1plusX has been built from the ground up to help data teams to comply with the new General Data Protection Regulation (GDPR). It offers easy-to-use consumer opt-in/out and data deletion tools. Strict data separation measures ensure the integrity of each publisher’s data. 1plusX does not mix data in a general data lake, and data added into the platform remains the property of the publisher. 1plusX’s reporting tools enable full transparency on what data is collected and how it is used.